Novacolor Showroom Cet by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Interior Competition Category.

PerungguInterior· 2021

Novacolor Showroom Cet

by Peihe Xie

Client: AD Architecture

A' Design Award Perunggu Winner in Interior Category

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Verified Award Winner
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Colors

The Design

About Novacolor Showroom Cet

Novacolor mangrupa showroom cet di Shantou, Provinsi Guangdong, Cina. Interiorna ngawengku 180 méter pasagi sarta mintonkeun leuwih ti 200 tékstur jeung warna cet. Showroom ieu nempatan pojok mall anu arus pangunjungna héab, ku kituna narik perhatian jadi puseur tina strategi desain. Bukaan anu diciptakeun heureut nandaan transisi asup ka jero rohangan. Wangun élipsoid biru ngagantung di luhur sarta ngagemakeun lengkung tina denah. Bahan-bahan anu digunakeun kaasup stainless steel, cet, microcement, film transparan, jeung kaca switchable. Struktur mémbran anu ditarik nyebarkeun cahaya lemes kana produk-produk anu dipintonkeun.

The Recognition

About the A' Design Award Perunggu

Novacolor Showroom Cet mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Novacolor Showroom Cet diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Novacolor Showroom Cet minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun