Transformers the Skin Test House Toko Pop Up ku Hsuan-Hui Lee

Karya Transformers the Skin Test House Toko Pop Up ku Hsuan-Hui Lee nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Interior.

BeusiInterior· 2021

Transformers the Skin Test House Toko Pop Up

ku Hsuan-Hui Lee

Klién: Birkin Creative Integrated Marketing Service Limited

Pamenang A' Design Award Beusi dina Katégori Interior

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #107197

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Transformers the Skin Test House Toko Pop Up

Transformers the Skin Test House nyaéta toko pop up anu dirarancang pikeun mérek kosmétik. Toko ieu diwangun tina kontainer kalayan struktur baja, sedengkeun lantai, langit-langit, jeung témbokna dijieun tina bahan kai jeung bahan ramah lingkungan. Kotak lampu LED jeung étalase némbongkeun produk-produk di jerona. Unit-unitna bisa dirakit dina waktu dua belas jam sarta bisa digabungkeun dina jumlah anu béda-béda, sarta kanopi bisa ditambahkeun pikeun cuaca hujan. Sadaya bahan bisa dipaké deui, sarta toko ieu geus dirakit jeung dibongkar kira-kira genep puluh kali pikeun acara paméran di tempat umum.

Pangakuan

Ngeunaan A' Design Award Beusi

Transformers the Skin Test House Toko Pop Up mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Transformers the Skin Test House Toko Pop Up diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Transformers the Skin Test House Toko Pop Up dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Diménsi & Bungkusan: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tag: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Téknologi Produksi: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Tantangan Desain: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Panalungtikan: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspirasi: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Durasi Proyék: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Alur Operasi: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Anggota Tim: Birkin Creative Integrated Marketing
Krédit Gambar: Birkin Creative Integrated Marketing