$Refracting Reality Desain Buku by Ching-Fa Lung$

Refracting Reality Desain Buku by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Citak Competition Category.

PerakCitak· 2021

Refracting Reality Desain Buku

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Perak Winner in Citak Category

36,306

Verified Award Winner

Verify Award Status for #107468

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Refracting Reality Desain Buku

Refracting Reality nyaéta buku ngeunaan cahaya jeung persépsi manusa. Ieu buku ngajajah opat sipat cahaya: réfraksi, réfléksi, difraksi, jeung interferénsi. Sipat-sipat éta diébréhkeun ngaliwatan tipografi jeung gambar dina 368 kaca. Kertas nu dilapisan jeung nu teu dilapisan dipilih pikeun ngadukung rupa-rupa kesan cahaya. Hiji prisma padet dipasang dina tonggong buku sarta bisa dicabut ku nu maca. Ku prisma éta, nu maca bisa niténan paripolah cahaya sacara langsung sarta interaksi jeung gambar nu dicitak.

The Recognition

About the A' Design Award Perak

Refracting Reality Desain Buku mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Refracting Reality Desain Buku diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Refracting Reality Desain Buku mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin