3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Interior Competition Category.
PerakInterior· 2021
3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel
Client: IMO design
A' Design Award Perak Winner in Interior Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel
Book Text: 3 Mobile Lifestyle Store nyaéta desain interior ritel pikeun hiji merek jaringan mobile di Hong Kong. Toko ieu ngawengku lega 150 méter pasagi. Garis-garis hideung bodas anu kontras ngalir ka unggal juru rohangan. Garis diagonal anu lega ngawangun bar cahaya linier sareng pola lantéy. Beungeut kai nambihan rasa harmoni sareng kasederhanaan. Wewengkon palayanan konsumén ngagunakeun sekat lawon panyerep sora anu diilhaman ku tempat diuk pesawat kelas hiji. Bengkel anu tertutup kalayan sekat kaca anu tiasa dibuka nyayogikeun tutorial sareng tiasa dibuka ka wewengkon penjualan pikeun acara.
The Recognition
About the A' Design Award Perak
3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. 3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. 3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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