Tongrentang Zhima Health Desain Interior Ritel by Yong Wong

Tongrentang Zhima Health Desain Interior Ritel by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Interior Competition Category.

EmasInterior· 2021

Tongrentang Zhima Health Desain Interior Ritel

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Emas Winner in Interior Category

20,590

Verified Award Winner

Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongrentang Zhima Health Desain Interior Ritel

Tongrentang Zhima Health mangrupa toko pangalaman anu perenahna di Beijing. Toko ieu ngawengku 5000 méter pasagi dina tilu tingkat. Suplemén dahareun, kadaharan nu ngagizian, sarta produk perawatan kaséhatan anu ngawengku téknologi kaséhatan disadiakeun dina hiji tempat. Wewengkon anu lega tina bahan-bahan anu kontras, saperti kai padet jeung kuningan, diterapkeun dina interiorna. Ti tingkat dasar ka luhur, opat téma ditampilkeun, nyaéta paniten, kadaharan, pamulihan, jeung pangobatan. Toko ieu ogé jadi rohangan sosial anu nyaman pikeun para palanggan.

The Recognition

About the A' Design Award Emas

Tongrentang Zhima Health Desain Interior Ritel mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Tongrentang Zhima Health Desain Interior Ritel diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tongrentang Zhima Health Desain Interior Ritel nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design