LiNing 8th Gen Primary Function: Toko Unggulan by Yingtao Xu

LiNing 8th Gen Primary Function: Toko Unggulan by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2021

LiNing 8th Gen Primary Function: Toko Unggulan

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About LiNing 8th Gen Primary Function: Toko Unggulan

LiNing Generasi ka-8 nyaéta hiji toko unggulan pikeun merek olahraga, ngawengku 2049 méter pasagi. Rarancangna diilhaman ku lintasan lumpat jeung lapang baskét. Panto asup mintonkeun produk lumpat handapeun sabuk cahaya nu robah warna nu hurung saluyu jeung wirahma. Layar LED di tengah ngingetkeun kana layar di luhureun lapang baskét sarta ngabingkai pintonan baskét. Beungeut jero rohangan ngagunakeun semén basajan, sedengkeun rak dijieun tina logam jeung baja teu kiruh (stainless steel) kalawan finishing tékstur serat karbon. Rak-rak éta bisa dibongkar jeung didaur ulang pikeun ngurangan runtah. Barang-barang dikelompokeun dina wewengkon-wewengkon tematik nu jelas.

The Recognition

About the A' Design Award Perak

LiNing 8th Gen Primary Function: Toko Unggulan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. LiNing 8th Gen Primary Function: Toko Unggulan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. LiNing 8th Gen Primary Function: Toko Unggulan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.