Times Pavilion Primary Function: Paviliun Pameran by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primary Function: Paviliun Pameran by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2021

Times Pavilion Primary Function: Paviliun Pameran

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Times Pavilion Primary Function: Paviliun Pameran

Times Pavilion nyaéta rohangan pameran anu diciptakeun pikeun hiji pausahaan properti Cina. Paviliun ieu ninggalkeun tata perenah interior anu statis. Témbok anu bisa dipindahkeun, anu diwangun ku layar tampilan LED anu badag, bisa dilipet jeung dipindahkeun sapanjang rél. Sambungan antara rél, mesin, jeung program mindahkeun témbok éta ka hareup jeung ka tukang pikeun ngarobah rohangan. Layar-layar éta nampilkeun sajarah pamekaran pausahaan sarta bisa diénggalan sacara real time, anu ngurangan runtah bahan tina tampilan citak. Tata perenahna nuturkeun pergerakan manusa pikeun ngawangun jalur panorama anu sinambung.

The Recognition

About the A' Design Award Perak

Times Pavilion Primary Function: Paviliun Pameran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Times Pavilion Primary Function: Paviliun Pameran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Times Pavilion Primary Function: Paviliun Pameran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu