Karya S6 Foundry Sistem Brand Sarta Kampanye ku Paul Robb and Moira Bartoloni nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Citak.

PerakCitak· 2021

S6 Foundry Sistem Brand Sarta Kampanye

ku Paul Robb and Moira Bartoloni

Klién: S6 Foundry

Pamenang A' Design Award Perak dina Katégori Citak

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #115652

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan S6 Foundry Sistem Brand Sarta Kampanye

Branding S6 Foundry sareng buku spésimén jinis salajengnana dirarancang pikeun nyiptakeun kabingahan tipografi énggal, nempatkeun basa visual merek. A palette caang jeung riang tina warna haneut jeung basa formulir has tur héran ngarebut sumanget, harking kana signwriting tradisional tina 1900 fun fair fair. Desainna dikembangkeun salaku kaleidoskop tina bentuk sareng unsur pikeun nyiptakeun konsistensi visual anu leres tina etos merek sareng arah énggal pikeun fon khusus komérsial.

Pangakuan

Ngeunaan A' Design Award Perak

S6 Foundry Sistem Brand Sarta Kampanye mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. S6 Foundry Sistem Brand Sarta Kampanye diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. S6 Foundry Sistem Brand Sarta Kampanye mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Diménsi & Bungkusan: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tag: Font design, Branding, Identity, Type design
Téknologi Produksi: Printed Lithographic CMYK using FSC papers.
Tantangan Desain: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Panalungtikan: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspirasi: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Durasi Proyék: The project started in April 2020 and is an ongoing project.
Alur Operasi: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Anggota Tim: Paul Robb
Moira Bartoloni
Federica Simone
Krédit Gambar: Paul Robb