Emas Interior · 2021
Cosmetea Pop Up Desain Interior Ritel
- A' Design Award Emas 2021 in Interior
- CLIENT: Nax Architects
- Estimated Number of Design Views: 20,347
- Verification code CB14ED5BB9 · Verify this award
Colors
About Cosmetea Pop Up Desain Interior Ritel
Cosmetea Pop Up nyaéta toko ritel jeung paméran di Shanghai, Cina. Rohangan sagedé 9 méter pasagi ieu nempatan urut réstoran roti kukus di Jalan Yuyuan, hiji jalan anu geus boga sajarah leuwih ti 100 taun. Desainna ngagabungkeun téh jeung kosmétik. Hiji bukaan anu dramatis dina fasad, anu diideuan ku wangun téko téh tina logo mérek, manjang ka jero torowongan buleud anu heureut anu dilapis ku waja tahan karat sipat eunteung sarta dicaangan ku lampu strip LED. Rak-rakna diselapkeun kana slot husus dumasar kana sambungan purus jeung lolongok. Lomari témbok beureum nyadiakeun tempat paméran jeung panyimpenan.
About the A' Design Award Emas
Cosmetea Pop Up Desain Interior Ritel mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Cosmetea Pop Up Desain Interior Ritel diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Cosmetea Pop Up Desain Interior Ritel nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Press Kit
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Image Credits
- Raitt Liu
