Better than Perfect Majalah by Gerhard Kirchschlaeger

Better than Perfect Majalah by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Citak Competition Category.

PerungguCitak· 2021

Better than Perfect Majalah

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award Perunggu Winner in Citak Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Majalah

Better than Perfect nyaéta majalah kadaharan anu nyandak blog kadaharan internét kana wangun citak. Resép-resépna kréatif tapi basajan, sarta unggal resép ditampilkeun dina spread dua kaca kalayan poto badag jeung tipografi anu hirup. Tata letakna ngagunakeun rohangan kosong anu lega sarta ngarempak kabiasaan ningali anu ilahar pikeun nyiptakeun ketegangan visual. Majalah ieu ukuranana 22 ku 31 séntiméter sarta miboga 32 kaca. Dipaké kertas birch daur ulang, citak digital, jeung jaitan benang. Indéks bahan-bahan nutup majalah ieu sarta bisa oge dijadikeun daptar balanja.

The Recognition

About the A' Design Award Perunggu

Better than Perfect Majalah mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Better than Perfect Majalah diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Better than Perfect Majalah minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger