Lays Signature Pangalaman Merek Pop-Up ku PepsiCo Design and Innovation

Karya Lays Signature Pangalaman Merek Pop-Up ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Acara.

EmasAcara· 2021

Lays Signature Pangalaman Merek Pop-Up

ku PepsiCo Design and Innovation

Klién: PepsiCo Design & Innovation

Pamenang A' Design Award Emas dina Katégori Acara

97,762

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #118889

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Lays Signature Pangalaman Merek Pop-Up

Lays Signature nyaéta pangalaman merek pop-up anu diciptakeun sabudeureun kiripik kentang. Pangalaman ieu digelar di lokasi-lokasi samentawis di jero toko ritel éksklusif, dimana bar kiripik mixology janten panggung leutik. Nu daratang lalajo pintonan langsung dimana rasa-rasa unik didamel ku leungeun langsung di hareupeunana. Format téatrikal sarta multi-indrawi ieu ngarobah deui cara kiripik disuguhkeun, dicicipan, sarta dibagikeun. Tujuanana nyaéta pikeun ngahontal konsumén ngora anu ngahargaan pangalaman nyata sarta babagi sosial. Pintonan munggaran dipidangkeun di toko serba aya Lane Crawford.

Pangakuan

Ngeunaan A' Design Award Emas

Lays Signature Pangalaman Merek Pop-Up mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Lays Signature Pangalaman Merek Pop-Up diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Lays Signature Pangalaman Merek Pop-Up nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspirasi: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Anggota Tim: PepsiCo Design & Innovation

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