Emas Antarmuka · 2021
MG iSmart Antarbeungeut Sistem Infotainment
by Star
- A' Design Award Emas 2021 in Antarmuka
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Antarbeungeut Sistem Infotainment
MG iSmart nyaéta antarbeungeut sistem infotainment anu dirarancang pikeun mobil-mobil merek MG. Antarbeungeut ieu ngarojong peluncuran pasar anyar kalayan solusi khusus anu diwangun dumasar kana konéktivitas, titik kontak digital, sareng asisten pinter. Sesi riset sareng ideasi jeung tim merek sarta jeung konsumén di pasar target janten panduan pikeun alur pamaké. Tilu konsép interaksi didamel prototipena, sareng genep arah visual diuji saméméh hiji arah ahir dipilih sareng dikembangkeun sacara rinci. Kendaraan anu dilengkepan MG iSmart parantos aya di jalan di India sareng Thailand.
About the A' Design Award Emas
MG iSmart Antarbeungeut Sistem Infotainment mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. MG iSmart Antarbeungeut Sistem Infotainment diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. MG iSmart Antarbeungeut Sistem Infotainment nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
