Kallucci Boot Seni Konci 3D by Mateus Morgan de Aguiar

Kallucci Boot Seni Konci 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Grafis Komputer Competition Category.

EmasGrafis Komputer· 2021

Kallucci Boot Seni Konci 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Emas Winner in Grafis Komputer Category

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Verified Award Winner

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Colors

The Design

About Kallucci Boot Seni Konci 3D

Gagasan utama desainer nya éta ngalangkungan unsur-unsur saderhana, sapertos batu, aspék daya tahan sareng résistansi anu diperyogikeun produk, langsung ngadeukeutan panggunaan sareng gaya hirup para nasabah. Kristal nu ditambahkeun ngawula ka mawa sorotan ka obyek utama, méré hawa mistis arousing panasaran konsumén poténsial.

The Recognition

About the A' Design Award Emas

Kallucci Boot Seni Konci 3D mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Kallucci Boot Seni Konci 3D diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Kallucci Boot Seni Konci 3D nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging: Width 5000px x Height 5000px 300dpi
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration: I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: 3D modelling and texturing: Mateus Morgan
Agency: Dote