BD's Hype Tribe Desain Interior Kantor by DB and B Pte Ltd

BD's Hype Tribe Desain Interior Kantor by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Interior Competition Category.

EmasInterior· 2021

BD's Hype Tribe Desain Interior Kantor

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award Emas Winner in Interior Category

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Verified Award Winner

Verify Award Status for #122119

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Colors

The Design

About BD's Hype Tribe Desain Interior Kantor

BD's Hype Tribe nyaéta interior kantor anu perenahna dina dua lanté hiji gedong di Singapura. Desainna ngahijikeun sababaraha unit bisnis dina hiji rohangan komunitas anu dipaké babarengan. Wewengkon resepsionis, zona kafé co-working, jeung lingkungan gawé dihubungkeun ku lalampahan visual anu terus-terusan. Salah sahiji wewengkon kafé diideuan ku suasana alfresco sarta nawiskeun lingkungan anu tenang tur nyaman. Panel akustik anu ngagantung nyiptakeun rasa ngalir di luhureun rohangan. Kai jeung pepelakan héjo dipadukeun pikeun mawa unsur biofilik ka jero rohangan. Pendekatan silih pinjam méja ngarojong pamakéan lanté anu éfisién.

The Recognition

About the A' Design Award Emas

BD's Hype Tribe Desain Interior Kantor mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. BD's Hype Tribe Desain Interior Kantor diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. BD's Hype Tribe Desain Interior Kantor nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release