L’Amour Red Packet Boxset Angpao by Alex King

L’Amour Red Packet Boxset Angpao by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Barang Kado Competition Category.

BeusiBarang Kado· 2021

L’Amour Red Packet Boxset Angpao

by Alex King

Client: A&J Design

A' Design Award Beusi Winner in Barang Kado Category

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Verified Award Winner
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Colors

The Design

About L’Amour Red Packet Boxset Angpao

Set kotak angpao ieu ngandung 16 angpao pikeun ngalambangkeun kabagéan jeung kalengkepan dina kahirupan. Padagang tiasa milih tina 26 desain béda jeung kombinasi "A" nepi ka "Z" numutkeun inisial jeung kabutuhan pribadi. Kado anu dipersonalisasi masihan jalma rasa kaunggulan sarta sampurna pikeun nyiptakeun sentuhan pribadi pikeun dirina sorangan sareng jalma-jalma anu dipikanyaah. Ditujukeun pikeun jalma-jalma kawin kelas menengah anu badé milih angpao pribadi sareng masihan ka budak kalayan harepan anu hadé.

The Recognition

About the A' Design Award Beusi

L’Amour Red Packet Boxset Angpao mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. L’Amour Red Packet Boxset Angpao diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. L’Amour Red Packet Boxset Angpao dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King