Treasure Box Chocolate Kemasan Coklat by Mutian Yu

Treasure Box Chocolate Kemasan Coklat by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Seni Kuliner Competition Category.

BeusiSeni Kuliner· 2022

Treasure Box Chocolate Kemasan Coklat

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Beusi Winner in Seni Kuliner Category

50,141

Verified Award Winner

Verify Award Status for #125977

View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate Kemasan Coklat

Treasure Box Chocolate mangrupa kombinasi coklat anu dikemas dina wangun peti harta karun. Kemasan ieu ngawengku lima jenis coklat anu béda, sarengan jeung kacang, cranberry garing, cookies, jelly beans sareng popping candy. Unggal coklat ogé diwangun sarupa peti harta karun leutik, ku kituna muka salasahiji bakal némbongkeun eusi anu béda. Peti ieu ukuranana 331,5 x 71,5 x 58 milimeter sarta diproduksi ku prosés kotak kado kelas luhur anu ngawengku pembuatan plat, cetak dina kertas pembungkus, perlakuan permukaan sareng pamasangan. Tujuanana nyaéta pikeun ngararayakeun momen-momen bagja anu leutik.

The Recognition

About the A' Design Award Beusi

Treasure Box Chocolate Kemasan Coklat mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Treasure Box Chocolate Kemasan Coklat diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Treasure Box Chocolate Kemasan Coklat dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.