NewForm Primary Function: Rohang Paméran by Huainan Jia and Jian Zhu

NewForm Primary Function: Rohang Paméran by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2022

NewForm Primary Function: Rohang Paméran

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #126097

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Colors

The Design

About NewForm Primary Function: Rohang Paméran

NewForm nyaéta interior showroom pikeun mérek produk kamar mandi asal Italia, ngawengku 224 méter pasagi di Shanghai. Rarancang ieu nuturkeun ideu mérek ngeunaan asal-usul di alam. Rarancang jeung jalur pangunjung dumasar kana gilir-gumanti antara caang jeung poék, ngabagi toko jadi sababaraha rohang anu patali. Hiji rohangan buleud nyekel instalasi seni ngagantung anu disebut Dance of Water, anu mirip tetes cai handapeun cahaya. Jandéla lengkung leutik kalayan pigura awi Cina ngabingkai bentang hirup. Témbok héjo poék jeung tutuwuhan héjo ngaliwatan wewengkon galeri, dimana produk dipintonkeun dina rupa-rupa kaayaan.

The Recognition

About the A' Design Award Perak

NewForm Primary Function: Rohang Paméran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. NewForm Primary Function: Rohang Paméran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. NewForm Primary Function: Rohang Paméran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.