Doaba Dhaba Fungsi Utama: Kemasan Kadaharan Lestari by Akkshit Khattar

Doaba Dhaba Fungsi Utama: Kemasan Kadaharan Lestari by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Produk Lestari Competition Category.

PerungguProduk Lestari· 2022

Doaba Dhaba Fungsi Utama: Kemasan Kadaharan Lestari

by Akkshit Khattar

A' Design Award Perunggu Winner in Produk Lestari Category

29,220

Verified Award Winner

Verify Award Status for #126449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doaba Dhaba Fungsi Utama: Kemasan Kadaharan Lestari

Téks Buku: Doaba Dhaba nyaéta sistem kemasan kadaharan lestari anu dirarancang pikeun cloud kitchen di India. Hidangan utama dikamas dina handi, guci taneuh anu digawé ku leungeun ku para tukang lokal, ditutup ku tutup taneuh sarta dilabélan anu diikeutkeun kana beuheungna. Roti lempeng saperti roti sareng naan dibungkus ku daun cau seger anu diikeut ku benang goni. Duanana barang téh saterusna disimpen dina kantong anu dijieun tina kertas daur ulang. Bahan-bahanna gampang leur sarta ngagantian plastik pamakéan sakali. Pangiriman dilaksanakeun ku kendaraan listrik pikeun ngurangan tapak karbon.

The Recognition

About the A' Design Award Perunggu

Doaba Dhaba Fungsi Utama: Kemasan Kadaharan Lestari mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Doaba Dhaba Fungsi Utama: Kemasan Kadaharan Lestari diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Doaba Dhaba Fungsi Utama: Kemasan Kadaharan Lestari minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.