Karya Bay Toko Ritel Kosmetik ku SIG Design nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Interior.

BeusiInterior· 2022

Bay Toko Ritel Kosmetik

ku SIG Design

Klién: Sephora

Pamenang A' Design Award Beusi dina Katégori Interior

10,229

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #127738

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Bay Toko Ritel Kosmetik

Garis hideung sareng bodas anu ikonik Sephora dianggo salaku fokus visual pikeun nungtun aliran jalma sareng nyangking pangalaman konsumen anu langkung saé. Ilusi optik jeung komposisi linier gelombang ngabentuk teluk Sephora, hasilna pangalaman visual béda. Garis dina kolom hideung bodas dilegaan ka pedalaman rohangan, sahingga ngabentuk pituduh visual alami.

Pangakuan

Ngeunaan A' Design Award Beusi

Bay Toko Ritel Kosmetik mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Bay Toko Ritel Kosmetik diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Bay Toko Ritel Kosmetik dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Diménsi & Bungkusan: The project space is 424 ㎡.
Tag: cosmetics retail space, bay, stripes, consuming experience
Téknologi Produksi: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Tantangan Desain: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Panalungtikan: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspirasi: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Durasi Proyék: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Alur Operasi: /
Anggota Tim: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Krédit Gambar: Image #1-image #5 Photographer ：Lerong Huang