Fantasy Factory Toko Ritel by SIG Design

Fantasy Factory Toko Ritel by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Interior Competition Category.

EmasInterior· 2022

Fantasy Factory Toko Ritel

by SIG Design

Client: Nayuki

A' Design Award Emas Winner in Interior Category

32,419

Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Toko Ritel

Pabrik fantasi kalayan baking dina situs salaku titik jual inti, ngahijikeun tèh, ritel, hadiah IP, sareng séktor bar pikeun nyiptakeun toko pabrik multi-fungsi. Konsep desain FTY sasari ti Pabrik. F nangtung pikeun Fair. Pikeun aliran badag jalma jeung kategori produk euyeub, spasi ieu planed dina jalan pasar a. T nangtung pikeun Time. Warna warung sasari tina parobahan warna langit, implying parobahan waktu sapoé. Y nujul ka Anjeun (palanggan). Anjeun béda dina eunteung dilegaan ka alat interaktif multi-dimensi.

The Recognition

About the A' Design Award Emas

Fantasy Factory Toko Ritel mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Fantasy Factory Toko Ritel diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Fantasy Factory Toko Ritel nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019