Blue Frog Bar Jeung Réstoran by SIG Design

Blue Frog Bar Jeung Réstoran by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Interior Competition Category.

BeusiInterior· 2022

Blue Frog Bar Jeung Réstoran

by SIG Design

Client: Blue Frog

A' Design Award Beusi Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar Jeung Réstoran

Bulao bangkong nyadiakeun grilled dahareun jeung cocktails. Desain diperlukeun pikeun nembongkeun fitur budaya Amérika modern. Pikeun nyiptakeun rohangan anu kabuka sareng bébas pikeun nyumponan kaayaan sosial anu béda, maka konsumen tiasa gaduh pangalaman makan anu pikaresepeun. Budaya 100 nembak anu unik mawa pikagumbiraeun sareng tangtangan pikeun konsumén. Ku alatan éta, bar mangrupa puseur visual pikeun ngirimkeun pikagumbiraeun ka sakabéh spasi. Rupa-rupa bahan, bentuk multi-lapisan sareng hiasan seni diadopsi pikeun nyiptakeun rohangan anu kualitas luhur.

The Recognition

About the A' Design Award Beusi

Blue Frog Bar Jeung Réstoran mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Blue Frog Bar Jeung Réstoran diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Blue Frog Bar Jeung Réstoran dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing