Secret Exhibition Aula Pameran Barang Dagangan by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Interior Competition Category.
BeusiInterior· 2022
Secret Exhibition Aula Pameran Barang Dagangan
Client: SODA Architects
A' Design Award Beusi Winner in Interior Category
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- Verified Award Winner
- Verify Award Status for #128604
The Design
About Secret Exhibition Aula Pameran Barang Dagangan
Secret Exhibition mangrupa aula pameran barang dagangan anu dijieun pikeun Museum Nasional Cina. Rohangan saluas 460 méter pasagi ieu ngahijikeun seni digital jeung éstétika warisan Cina. Bilik-bilik marupa pulo kalayan wangun ngalir nyayagikeun produk budaya jeung kréatif, ku kituna pangunjung ngider ningali barang-barang téh siga keur ningali pameran, lain toko. Beungeut média nu dirarancang husus nyambungkeun beungeut fisik jeung antarmuka virtual, sedengkeun program augmented reality nambahan lapisan digital paralel. Tujuh pameran anu dipilih ngailhaman kana walungan aksara Cina anu ngalir katémbong dina layar.
The Recognition
About the A' Design Award Beusi
Secret Exhibition Aula Pameran Barang Dagangan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Secret Exhibition Aula Pameran Barang Dagangan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Secret Exhibition Aula Pameran Barang Dagangan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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