Future Man Desain Merek by Green Gold is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Fotografi Competition Category.

PerungguFotografi· 2022

Future Man Desain Merek

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

A' Design Award Perunggu Winner in Fotografi Category

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Verified Award Winner

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Colors

The Design

About Future Man Desain Merek

Greengold examines kumaha presentasi futuristik bisa dipikaharti ngaliwatan warna jeung pakéan. Kusabab produk utamana nganyatakeun peran ngembangkeun otak, unsur astronot ogé dianggap. Gaya pakéan sareng asesoris ogé parantos ngalaksanakeun sintésis panalungtikan di luhur, ngagunakeun seueur pérak sareng biru pikeun desain visual.

The Recognition

About the A' Design Award Perunggu

Future Man Desain Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Future Man Desain Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Future Man Desain Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create a woman who can be sci-fi and smart, using an astronaut-like medium and indescribable wisdom to break away from the image of traditional health products
Dimensions & Packaging: All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags: photo, blue, fucture, woman, circle
Production Technology: GREEN GOLD shoot with High-key, combined with monochrome background for lighting effects, and flash for depth of field shooting
Design Challenge: When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research: In order to differentiate the product image from the market, we studied how to use color and clothing to make people understand the futuristic presentation. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done the above research synthesis
Inspiration: GREEN GOLD use the elements of astronauts, transparent, reflective and colorful luster to depict the image of wisdom and science fiction
Project Duration: 2020 April.3 start in Taipei city
2020 April.28 finsh in Taichung city
2020 May.1 display in Twgreengold website
Operation Flow: The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Team Members: Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Kai-Chieh Chang
Action photography:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su yu Kuang
Model:Chen Wei
Makeup&Hair artist:Po Tsang Ho
Image Credits: Image #1: Photographer Kai-Chieh Chang，Future man， 2020
Image #2: Photographer Kai-Chieh Chang，Future man， 2020
Image #3: Photographer Kai-Chieh Chang，Future man， 2020
Image #4: Photographer Kai-Chieh Chang，Future man， 2020
Image #5: Photographer Kai-Chieh Chang，Future man， 2020