Better Bodies Hi Identitas Merek ku Takahiro Eto

Karya Better Bodies Hi Identitas Merek ku Takahiro Eto nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Grafis.

PlatinaGrafis· 2022

Better Bodies Hi Identitas Merek

ku Takahiro Eto

Klién: Better Bodies Hi

Pamenang A' Design Award Platina dina Katégori Grafis

2,638,834

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #133445

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Better Bodies Hi Identitas Merek

Better Bodies Hi nyaéta identitas merek pikeun studio latihan olahraga. Identitas ieu dumasar kana hiji tipografi (typeface) anu robah dina tilu tahap. Nalika pangunjung pindah ti resepsionis ka wewengkon latihan, hurup dina papan tanda jadi beuki kandel jeung beuki gedé. Gaya anu pangipisna dipaké sacara saeutik di resepsionis pikeun nyiptakeun suasana anu tenang. Gaya anu pangkandelna dipaké di wewengkon latihan kalayan jangkungna leuwih ti hiji méter. Tipografi ieu diterapkeun dina logo, situs wéb, papan tanda, jeung barang citak. Hurup anu robah-robah ieu ngabantu pamaké nyiapkeun awak jeung pikiran pikeun latihan sacara bertahap.

Pangakuan

Ngeunaan A' Design Award Platina

Better Bodies Hi Identitas Merek mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Better Bodies Hi Identitas Merek nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Better Bodies Hi Identitas Merek mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Diménsi & Bungkusan: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tag: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Téknologi Produksi: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Tantangan Desain: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspirasi: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Durasi Proyék: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Alur Operasi: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Anggota Tim: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima