Science as an Emotional Trend Layar Sambutan by Liubov Maximenkova

Science as an Emotional Trend Layar Sambutan by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Sélulér Competition Category.

PerungguSélulér· 2022

Science as an Emotional Trend Layar Sambutan

by Liubov Maximenkova

Client: Sber

A' Design Award Perunggu Winner in Sélulér Category

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Verified Award Winner
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Colors

The Design

About Science as an Emotional Trend Layar Sambutan

Élmu salaku Tren Émosional nyaéta runtuyan layar sambutan anu diciptakeun taun 2021 pikeun aplikasi mobile Sberbank Online. Runtuyan ieu dipidangkeun pikeun Taun Élmu jeung Téknologi di Rusia. Aya tilu téma anu kaasup: Handapeun Laut, Ngaliwatan Mikroskop, sareng Jaringan Saraf. Handapeun Laut nampilkeun foto-foto anu dijieun ku ahli biologi laut. Ngaliwatan Mikroskop nembongkeun objék-objék anu geus wanoh anu direkam ku fotografi mikro sareng makro. Jaringan Saraf némbongkeun gambar-gambar anu dihasilkeun ku kecerdasan buatan. Tujuanana nyaéta pikeun ngahijikeun émosi sareng élmu pangaweruh.

The Recognition

About the A' Design Award Perunggu

Science as an Emotional Trend Layar Sambutan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Science as an Emotional Trend Layar Sambutan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Science as an Emotional Trend Layar Sambutan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.