Coway Puseur Pangalaman Palanggan ku IQI Concept

Karya Coway Puseur Pangalaman Palanggan ku IQI Concept nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Interior.

PerungguInterior· 2022

Coway Puseur Pangalaman Palanggan

ku IQI Concept

Klién: IQI Concept

Pamenang A' Design Award Perunggu dina Katégori Interior

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #136737

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Coway Puseur Pangalaman Palanggan

Coway Experience Centre nyaéta puseur pangalaman palanggan di Kuala Lumpur, Malaysia. Rohangan sagede 2210 kaki pasagi ieu ngahaturkeun produk sareng jasa pikeun cai sareng hawa nu bersih, kualitas sare, sarta kabersihan kamar mandi. Puseur ieu dibagi kana lima wewengkon: Brand Heritage, Water Care, Air Care, Living Care, sareng Service Care. Proyéktor layar sentuh, alat éléktronik nu fléksibel, sarta panel télévisi ngamungkinkeun eusi paméran gampang dianyarkeun. Warna bodas, biru, sareng hideung sareng garis lengkung dina kayu sareng finishing bodas ngingetkeun kana cai sareng hawa. Stasion filtrasi cai ngawangun titik fokus di bagian Water Care.

Pangakuan

Ngeunaan A' Design Award Perunggu

Coway Puseur Pangalaman Palanggan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Coway Puseur Pangalaman Palanggan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Coway Puseur Pangalaman Palanggan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Diménsi & Bungkusan: 2210 sqft
Tag: experience centre, curves, nature, clean, commercial space, digital
Téknologi Produksi: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Tantangan Desain: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Panalungtikan: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspirasi: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Durasi Proyék: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Alur Operasi: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Anggota Tim: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Krédit Gambar: Photographer: David Yeow