Coach the Coaches Buku Pituduh Sepak Bola by Natasha Mozz

Coach the Coaches Buku Pituduh Sepak Bola by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Citak Competition Category.

PerungguCitak· 2022

Coach the Coaches Buku Pituduh Sepak Bola

by Natasha Mozz

Client: Adidas

A' Design Award Perunggu Winner in Citak Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Buku Pituduh Sepak Bola

Coach the Coaches nyaéta buku pituduh pikeun program latihan sepak bola anu dijieun pikeun pamaén umur 10 dugi ka 14 taun. Buku pituduh ieu disiapkeun pikeun palatih sepak bola sangkan program tiasa diterapkeun dina pagawéan sapopoé. Bahan sumber anu loba téks dirobih janten pituduh anu jelas anu utamina diwangun tina infografis. Palet warna anu bold ngabantosan navigasi antara bagian-bagian, sarta panjang plat dina sisi unggal kaca nunjukkeun subkategori. Grid lapangan sepak bola sareng pituduh teknis ngawangun dasar tina gaya visual ieu.

The Recognition

About the A' Design Award Perunggu

Coach the Coaches Buku Pituduh Sepak Bola mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Coach the Coaches Buku Pituduh Sepak Bola diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Coach the Coaches Buku Pituduh Sepak Bola minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release