Conlia Home Image Store Fungsi Utama: Desain Interior Ritel by Zehua Zheng

Conlia Home Image Store Fungsi Utama: Desain Interior Ritel by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Interior Competition Category.

PerungguInterior· 2022

Conlia Home Image Store Fungsi Utama: Desain Interior Ritel

by Zehua Zheng

Client: Conlia Home

A' Design Award Perunggu Winner in Interior Category

9,027

Verified Award Winner

Verify Award Status for #140278

View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Fungsi Utama: Desain Interior Ritel

Téks Buku: Conlia Home Image Store nyaéta interior ritel anu dijieun pikeun brand parabot rumah tangga di Jiangmen, Cina. Desain ieu nyokot inspirasi tina arsitéktur tradisional Cina jeung kahirupan kulawarga wétan. Kai balok jeung baja tahan karat ngagambarkeun kuda-kuda jeung kisi-kisi jandéla. Lambaran polipropilén, anyaman rotan, jeung kaén lemes nambahan tékstur alami. Tata ruang anu semi-buka sarta simétris nyambungkeun bagian jero jeung luar. Wewengkon fungsional disambungkeun tinimbang dipisahkeun sagemblengna, nu ngahasilkeun spasi anu berlapis. Modul-modul skéna tématik nampilkeun setelan rohangan anu béda-béda sarta ngarojong pangalaman balanja anu tengtrem.

The Recognition

About the A' Design Award Perunggu

Conlia Home Image Store Fungsi Utama: Desain Interior Ritel mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Conlia Home Image Store Fungsi Utama: Desain Interior Ritel diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Conlia Home Image Store Fungsi Utama: Desain Interior Ritel minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN