Bank Of Shanghai Flagship Store Interior Komersial Ritel by Shenzhen Scene Aesthetic Design Co., Ltd

Bank Of Shanghai Flagship Store Interior Komersial Ritel by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2023

Bank Of Shanghai Flagship Store Interior Komersial Ritel

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: Bank of Shanghai

A' Design Award Perak Winner in Interior Category

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Verified Award Winner
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Colors

The Design

About Bank Of Shanghai Flagship Store Interior Komersial Ritel

Bank of Shanghai Flagship Store nyaéta interior komersial ritel anu diciptakeun pikeun cabang bank di Financial Street, Beijing. Rohangan sagedé 560 méter pasagi ieu ngagunakeun tata perenah modular dumasar fungsi anu ngahubungkeun wewengkon paméran layanan, konsultasi, komunikasi, jeung transaksi. Kubah pasagi di lobi ngingetkeun kana Walungan Huangpu sarta ngagambarkeun budaya Haipai ti Shanghai. Wewengkon luar caang tur muka, sedengkeun rohangan jero ngagunakeun kai, jok kulit, jeung warna-warna poék. Kaca buram ti lanté nepi ka lalangit ngurangan silo tina cahaya alami.

The Recognition

About the A' Design Award Perak

Bank Of Shanghai Flagship Store Interior Komersial Ritel mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Bank Of Shanghai Flagship Store Interior Komersial Ritel diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Bank Of Shanghai Flagship Store Interior Komersial Ritel mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation.
Dimensions & Packaging: 560㎡
Tags: modular, function-based layout, Haipai culture, flagship bank branch
Production Technology: Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Design Challenge: The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Research: As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiration: As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Project Duration: The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Operation Flow: The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang