In Chali Pameran Interaktif Imersif by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Acara Competition Category.
BeusiAcara· 2023
In Chali Pameran Interaktif Imersif
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award Beusi Winner in Acara Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Pameran Interaktif Imersif
In Chali nyaéta pameran interaktif imersif anu diciptakeun pikeun merek minuman teh Chali. Pameran ieu ngangkat téma teh sarta nampilkeun gunung, walungan, tutuwuhan, jeung daun teh has Cina ngaliwatan proyéksi digital sareng instalasi anu sénsitif kana sentuhan. Pangunjung ngalangkungan rohangan sareng ngarasakeun lanskapna sacara imersif. Sistem seungit ngaluarkeun bau teh, ku kituna pameran ieu dirasakeun ngaliwatan panempo, sora, sareng pangambeu. Desain ieu nyatukeun budaya teh, seni visual, sareng konsep merek dina hiji perjalanan anu ngahiji.
The Recognition
About the A' Design Award Beusi
In Chali Pameran Interaktif Imersif mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. In Chali Pameran Interaktif Imersif diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. In Chali Pameran Interaktif Imersif dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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