Poly Hankou Mark Desain Interior Puseur Penjualan by Yirong Yang

Poly Hankou Mark Desain Interior Puseur Penjualan by Yirong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2023

Poly Hankou Mark Desain Interior Puseur Penjualan

by Yirong Yang

Client: Poly (Wuhan) Real Estate Development Co., Ltd.

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Poly Hankou Mark Desain Interior Puseur Penjualan

Poly Hankou Mark nyaéta hiji puseur penjualan anu perenahna di Hankou, Wuhan, Tiongkok. Interiorna ngawengku legana 722 méter pasagi sarta réngsé dina taun 2021. Totem béntang tina logam, lampu kristal, jeung siluét arsitéktur nyiptakeun suasana artistik di aula panarimaan. Lalangit waja kalayan eunteung hideung sakumaha mangsi ngagambarkeun citra kota sarta nonjolkeun gaya modérn. Para sémah ngaliwatan hiji lorong anu miboga kontras antara caang jeung poék. Kaca kawat ngabingkai pamandangan kota anu ramé ku cara anu lemes. Desain ieu ngahubungkeun wangun arsitéktur lokal jeung kahirupan urban modérn.

The Recognition

About the A' Design Award Perak

Poly Hankou Mark Desain Interior Puseur Penjualan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Poly Hankou Mark Desain Interior Puseur Penjualan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Poly Hankou Mark Desain Interior Puseur Penjualan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.
Dimensions & Packaging: Project Area: 722 square meters
Tags: Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center
Production Technology: An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.
Design Challenge: The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.
Research: Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.
Inspiration: Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.
Project Duration: The project is located in Hankou, Wuhan, China and completed in 2021.
Operation Flow: Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.
Image Credits: Photographer Feng Jian