Digital Human Platform Siaran Langsung by Baidu Online Network Technology Beijing

Digital Human Platform Siaran Langsung by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Sélulér Competition Category.

PerakSélulér· 2023

Digital Human Platform Siaran Langsung

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award Perak Winner in Sélulér Category

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Verified Award Winner
Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Platform Siaran Langsung

Digital Human nyaéta platform siaran langsung anu diwangun dumasar kana téknologi kecerdasan buatan. Ieu platform ngarojong produksi manusa digital, pangwangunan rohangan siaran langsung, sarta interaksi antara manusa jeung komputer. Panyiar AI siaran teu eureun-eureun salila dua puluh opat jam sapoé, anu ngaleungitkeun kabutuhan staf di lokasi jeung studio fisik. Wujud unggal panyiar bisa disaluyukeun sangkan luyu jeung idéntitas mérek. Rupa-rupa adegan virtual nurunkeun biaya pangwangunan sarta nembongkeun atribut produk jeung konsép mérek. Tujuanana nyaéta pikeun ngurangan biaya jeung kasusah dina siaran langsung.

The Recognition

About the A' Design Award Perak

Digital Human Platform Siaran Langsung mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Digital Human Platform Siaran Langsung diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Digital Human Platform Siaran Langsung mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.