Rebirth Instalasi Rohangan Seni by Hebei Puteng Culture Media Co., Ltd

Rebirth Instalasi Rohangan Seni by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Seni Rupa Competition Category.

EmasSeni Rupa· 2023

Rebirth Instalasi Rohangan Seni

by Hebei Puteng Culture Media Co., Ltd

Client: Hebei Puteng Culture Media Co., Ltd

A' Design Award Emas Winner in Seni Rupa Category

121,350

Verified Award Winner

Verify Award Status for #147142

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebirth Instalasi Rohangan Seni

Rebirth mangrupa rohangan seni komersial anu imersif nu dirarancang ngurilingan téma pembaharuan. Rohangan ieu nyaritakeun carita hiji budak awéwé kecerdasan buatan anu nyieun deui bumi dina mangsa nu bakal datang ngaliwatan ékstraksi jeung pembentukan ulang mémori. Bagian jerona dibagi jadi tilu bagian sapanjang jalur perjalanan: jalma bumi panungtungan, mémori bumi, jeung ciptaan. Sasatoan simulasi dijieun ngaliwatan téknik modeling 3D, patung, produksi citakan, ngalukis, jeung téknik bulu. Struktur mékanis jeung sistem kontrol nu diwangun di jerona nyiptakeun gerakan anu siga hirup.

The Recognition

About the A' Design Award Emas

Rebirth Instalasi Rohangan Seni mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Rebirth Instalasi Rohangan Seni diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Rebirth Instalasi Rohangan Seni nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
Tags: Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
Production Technology: The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
Design Challenge: This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
Research: The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
Inspiration: As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
Project Duration: The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
Operation Flow: The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
Team Members: JIN FX