Gaenyeomsuda Buku Pelajaran by Miraen Design Team

Gaenyeomsuda Buku Pelajaran by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Atikan Competition Category.

PerungguAtikan· 2023

Gaenyeomsuda Buku Pelajaran

by Miraen Design Team

Client: Mirae-N

A' Design Award Perunggu Winner in Atikan Category

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Verified Award Winner
Verify Award Status for #148329

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Colors

The Design

About Gaenyeomsuda Buku Pelajaran

Gaenyeomsuda nyaéta buku pelajaran matématika anu dirarancang pikeun murid rumaja. Ngaranna mangrupa singkatan tina frasa anu hartina konsép nyaéta sagalana dina matématika. Logona ngagunakeun motif balon omongan jeung gaya gambar leungeun, ngagambarkeun singkatan sareng gaya kustomisasi anu aya dina budaya rumaja. Tujuanana nyaéta sangkan diajar matématika karasa siga ngobrol jeung babaturan, ku kituna murid muka buku tanpa rasa hariwang. Ukuran buku ieu 210 ku 260 milimeter. Sadaya kacana dilaminasi matte, sarta logo jeung ilustrasina dilapisan ku epoksi transparan.

The Recognition

About the A' Design Award Perunggu

Gaenyeomsuda Buku Pelajaran mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Gaenyeomsuda Buku Pelajaran diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Gaenyeomsuda Buku Pelajaran minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong