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Tick Tock Galeri Jam Tangan by Omid Majdtaheri and Sara Golzarroshan

Tick Tock Galeri Jam Tangan by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Interior Competition Category.


PerakInterior· 2023

Tick Tock Galeri Jam Tangan

by Omid Majdtaheri and Sara Golzarroshan

A' Design Award Perak Winner in Interior Category

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The Design

About Tick Tock Galeri Jam Tangan

Desain Tick Tock Watch Gallery anu aya di Yazd, Iran, dina rohang anu leutik kalayan tekenan kana éfék visual anu basajan, mirah biaya, jeung modéren, mangrupa pangalaman anu husus. Galeri ieu téh juru dongéng tina hiji kaulinan anu eureun dina waktu. Konsép utama geus diinspirasi ku kaulinan Tetris. Wangun-wangun anu disusun dina luhur silih sahijina nyiptakeun wangun-wangun anu acak. Béda jeung kaulinanna, di dieu, kotak-kotak kalayan diménsi anu sarua, tapi parobahan dina arahna, dipasangkeun babarengan, jeung éta bisa ngarobah fungsina: Kawas ngarobah jarum jam dina sapoe, anu ngakibatkeun parobahan dina fungsi pamaké.

The Recognition

About the A' Design Award Perak

Tick Tock Galeri Jam Tangan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Tick Tock Galeri Jam Tangan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tick Tock Galeri Jam Tangan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
Dimensions & Packaging
Width 3200 mm x Depth 2800 mm x Height 2400 mm
Tags
Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
Production Technology
This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
Design Challenge
In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
Research
During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
Inspiration
The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
Project Duration
Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
Operation Flow
This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
Team Members
Omid Majdtaheri
Sara Golzarroshan
Image Credits
Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.

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