Gatorade x Go Rigo Lini Baju, Aksésoris Olahraga by PepsiCo Design and Innovation

Gatorade x Go Rigo Lini Baju, Aksésoris Olahraga by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Sosial Competition Category.

PerungguSosial· 2023

Gatorade x Go Rigo Lini Baju, Aksésoris Olahraga

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Sosial Category

51,006

Verified Award Winner

Verify Award Status for #149744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade x Go Rigo Lini Baju, Aksésoris Olahraga

Gatorade x Go Rigo mangrupa koléksi édisi terbatas anu diwatesan tina baju sareng aksésoris olahraga anu dijieun pikeun para atlit sapédah. Koléksi ieu dikembangkeun ngaliwatan kolaborasi antara Gatorade sareng Go Rigo Go, sareng hasil tina penjualanana ngadukung Sakola Sapédah Los Yarumos di wewengkon kalér Departemen Antioquia di Kolombia. Desainna kainspirasi ku lanskap Kolombia. Motif gunung sareng lebak mucunghul dina baju sareng aksésorisna. Motif ieu ngagambarkeun usaha sareng dedikasi para atlit sapédah dina unggal kilométer anu dilalampahan.

The Recognition

About the A' Design Award Perunggu

Gatorade x Go Rigo Lini Baju, Aksésoris Olahraga mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Gatorade x Go Rigo Lini Baju, Aksésoris Olahraga diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Gatorade x Go Rigo Lini Baju, Aksésoris Olahraga minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release