Geneo Fungsi Utama: Desain Showroom ku Belina Zhang

Karya Geneo Fungsi Utama: Desain Showroom ku Belina Zhang nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Interior.

PerungguInterior· 2023

Geneo Fungsi Utama: Desain Showroom

ku Belina Zhang

Klién: Shanghai Brander Brand Design., Ltd

Pamenang A' Design Award Perunggu dina Katégori Interior

14,572

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #151218

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Geneo Fungsi Utama: Desain Showroom

Téks Buku: Geneo mangrupa showroom anu dirarancang pikeun merek parawatan kulit anu ngagabungkeun téknologi jeung bahan alami. Rohangan 280 méter pasagi ieu ngagunakeun cai, tutuwuhan, jeung oksigén salaku téma utamana. Wewengkon lawang boga fitur lampu cai anu ngocor, témbok gelembung, témbok potrét, jeung bioskop 5D. Témbok gelembung tiasa dipiuter, sarta lampu bakal némbongkeun rupa-rupa tutuwuhan anu béda di jerona. Di wewengkon video, lampu langit-langit jeung sistem seungit robah luyu jeung eusi pilem. Semén palsu jeung terazo méré tampilan alami jeung primitif, sedengkeun sakabéh juru témbok dibuleudkeun sarta dipulas ku leungeun.

Pangakuan

Ngeunaan A' Design Award Perunggu

Geneo Fungsi Utama: Desain Showroom mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Geneo Fungsi Utama: Desain Showroom diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Geneo Fungsi Utama: Desain Showroom minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Diménsi & Bungkusan: Showroom covering 280m²
Tag: beauty, tech, nature, interior, branding
Téknologi Produksi: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Tantangan Desain: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Panalungtikan: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspirasi: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Durasi Proyék: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Alur Operasi: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.