AS Women Empowerement Hadiah Korporat by Antonia Skaraki

AS Women Empowerement Hadiah Korporat by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Barang Kado Competition Category.

BeusiBarang Kado· 2024

AS Women Empowerement Hadiah Korporat

by Antonia Skaraki

Client: As

A' Design Award Beusi Winner in Barang Kado Category

28,411

Verified Award Winner

Verify Award Status for #152153

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About AS Women Empowerement Hadiah Korporat

A|S mutuskeun ngarancang hadiah korporat taunan pikeun jadi pernyataan jeung seruan pikeun aksi anu diinspirasi ku kabutuhan pikeun nguatkeun awéwé tina sagala étnis, agama, atawa status sosial. Tsikoudia Kréta, inuman tradisional Yunani, ngeusian botol-botol anu ngawangunna ngalambangkeun awéwé-awéwé béda, unggal-unggalna miboga beungeut liat has pikeun sumbat, diinspirasi sacara gaya ku patung-patung kuna Cycladic. Éta ngalambangkeun téma Kabébasan, Parobahan, Kasaruaan, Kaadilan, Pendidikan, Pilihan, jeung Kakuatan. Unggal botol disimpen dina kotak khusus kalayan répréséntasi grafis artistik jeung poster témbok.

The Recognition

About the A' Design Award Beusi

AS Women Empowerement Hadiah Korporat mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. AS Women Empowerement Hadiah Korporat diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. AS Women Empowerement Hadiah Korporat dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi