Espressionismo Floreale Permadani by Laura Niubo

Espressionismo Floreale Permadani by Laura Niubo is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Parabot Competition Category.

PerungguParabot· 2024

Espressionismo Floreale Permadani

by Laura Niubo

Client: Niubo

A' Design Award Perunggu Winner in Parabot Category

14,741

Verified Award Winner

Verify Award Status for #152183

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Espressionismo Floreale Permadani

Espressionismo Floreale mangrupikeun koléksi permadani ngeunaan lahirna deui kahirupan ngaliwatan kembang. Ngaliwatan warna sareng bentuk géométris, unggal desain nangkep hiji bagian réproduksi alam kembang dina wujud anu paling abstrak. Permadani ieu dijalin tina campuran méwah wol Selandia Anyar sareng sutra vegan nganggo téknik hand tufting. Éta hadir dina genep desain anu béda: Anther, Carpel, Filament, Daun, Kelopak sareng Stamen. Desain unggal permadani mangrupikeun kajian warna sareng bentuk anu ngahasilkeun sensasi gerakan anu lemes, élégant sareng kuat sapertos kembang ieu sacara alami nembongkeun kahirupan anu meriah.

The Recognition

About the A' Design Award Perunggu

Espressionismo Floreale Permadani mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Espressionismo Floreale Permadani diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Espressionismo Floreale Permadani minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
Dimensions & Packaging: They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
Tags: rugs, textile, furniture, color, geometry, abstract, decoration, home
Production Technology: The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
Design Challenge: The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
Research: Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
Inspiration: Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
Project Duration: The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
Operation Flow: The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
Patents: Copyrights belong to Laura Niubo, 2024.
Team Members: Laura Niubo
Image Credits: Photographers: Danny Duran and Barbara Vidal