Cinema Korsi by Juliano Schmidt is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Parabot Competition Category.

PerungguParabot· 2024

Cinema Korsi

by Juliano Schmidt

Client: Morada Decor

A' Design Award Perunggu Winner in Parabot Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cinema Korsi

Didamel pikeun ngahijikeun jalmi-jalmi sareng nyambungkeun nostalgia bioskop, boh di lingkungan padumukan boh korporat. Fitur anu paling menonjol nyaéta pamrosésan mesin di payuneun sareng pamasangan sandaran tonggong kai anu dilapis. Éta ngagunakeun korsi anu dicap, anu nuturkeun bentuk anatomis awak manusa, ditambah ku sandaran tonggong anu fleksibel, nyadiakeun kanyamanan anu hadé. Gaduh kamampuh dina produksina pikeun ngédit produk, kalayan seueur pilihan finishing sareng coating, anu langkung ningkatkeun versatility pamakéanana di lingkungan anu paling rupa-rupa.

The Recognition

About the A' Design Award Perunggu

Cinema Korsi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Cinema Korsi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Cinema Korsi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments.
Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest.
It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort.
Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.
Dimensions & Packaging: Width: 528mm, Depth: 615mm, Height: 893mm.
Tags: Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room
Production Technology: The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology.
Painting done with a spray gun, using acrylic paint.
The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather.
Design Challenge: To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire.
In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users.
Research: Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art.
They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments.
The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness.
It transports us to a privileged position, that of director of our own stories.
Inspiration: The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives.
Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration.
He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look.
It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism.
Project Duration: Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil.
It was shown in June 2023 at the Salão de Gramado - Brazil
Operation Flow: The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back.
Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece
Bringing the magic of Cinema to any environment.
Patents: Copyright belongs to Morada Decor Móveis
Team Members: Juliano Schmidt
Rafael Schmidt
Image Credits: Credit for all images to Jucimar Milese, Studio Perphoto Fotografia