Hugoo Tas Salempang jeung Dudukan Cangkéng by Yasuhiro Yamamoto

Hugoo Tas Salempang jeung Dudukan Cangkéng by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Produk Orok Competition Category.

PerungguProduk Orok· 2024

Hugoo Tas Salempang jeung Dudukan Cangkéng

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Perunggu Winner in Produk Orok Category

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Verified Award Winner

Verify Award Status for #155805

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Colors

The Design

About Hugoo Tas Salempang jeung Dudukan Cangkéng

Hugoo nyaéta tas salempang anu dilengkepan dudukan cangkéng pikeun jajan sareng murangkalih. Tas ieu tetep ngajaga bentuk tas salempang biasa bari ngarojong murangkalih dina dudukan anu dilapisan busa. Opat kantong disusun numutkeun fungsina, ku kituna hiji tas tiasa nampung sadaya kaperluan pikeun jajan sapopoé. Bagian jero tas warnana konéng supados eusina gampang katingal, sarta salah sahiji kantong ngamungkinkeun lambar pangusap ditarik langsung. Bahan anu dianggo nyaéta CORDURA, dipilih kusabab kakuatan sareng katahananana. Nalika dudukan cangkéng henteu diperyogikeun deui, Hugoo masih tiasa dianggo salaku tas salempang biasa.

The Recognition

About the A' Design Award Perunggu

Hugoo Tas Salempang jeung Dudukan Cangkéng mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hugoo Tas Salempang jeung Dudukan Cangkéng diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hugoo Tas Salempang jeung Dudukan Cangkéng minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama