Atria Convergence Technologies Aplikasi Mobile Telekomunikasi by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Antarmuka Competition Category.
PerakAntarmuka· 2024
Atria Convergence Technologies Aplikasi Mobile Telekomunikasi
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
A' Design Award Perak Winner in Antarmuka Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies Aplikasi Mobile Telekomunikasi
Atria Convergence Technologies mangrupa antarmuka aplikasi mobile anu diciptakeun pikeun panyadia layanan telekomunikasi. Ieu aplikasi ngamungkinkeun para palanggan pikeun ngatur layanan, alat, jeung pamayaran dina hiji tempat. Transaksi anu sering dilakukeun ditempatkeun dina sababaraha léngkah wungkul pikeun ngahémat waktu. Arsitéktur informasi anu jelas ngatur eusina, sahingga tiap-tiap fitur gampang dipanggihan. Eusi disaluyukeun jeung paripolah pamaké, sarta ganjaran kasatiaan ngarojong kaaktifan pamaké. Fitur kaamanan diasupkeun pikeun ngawangun kapercayaan. Struktur modular ngamungkinkeun fitur-fitur anyar bisa ditambahkeun engké.
The Recognition
About the A' Design Award Perak
Atria Convergence Technologies Aplikasi Mobile Telekomunikasi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Atria Convergence Technologies Aplikasi Mobile Telekomunikasi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Atria Convergence Technologies Aplikasi Mobile Telekomunikasi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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