Catvas Papan Cakaran Ucing by Livelyhood Ltd.

Catvas Papan Cakaran Ucing by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Perawatan Sasatoan Competition Category.

BeusiPerawatan Sasatoan· 2024

Catvas Papan Cakaran Ucing

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award Beusi Winner in Perawatan Sasatoan Category

32,653
Verified Award Winner
Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Papan Cakaran Ucing

Catvas mangrupa produk piaraan anyar anu ngarobah kabiasaan ngagaruk tina paripolah anu ngaruksak jadi prosés kréatif. Éta méré kasempetan ka jalma sareng ucing pikeun nyiptakeun rohangan hirupna babarengan. Lawon dua lapis anu dirarancang bakal laun-laun nembrakkeun éfék kawas lukisan nalika ucing ngagaruk. Panél lawon cakaran anu diganti henteu ngan saukur dibuang jadi runtah tapi jadi pangéling-éling pikeun ngarékam sareng ngawétkeun tapak hirup ucing ku cara anu leuwih artistik.

The Recognition

About the A' Design Award Beusi

Catvas Papan Cakaran Ucing mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Catvas Papan Cakaran Ucing diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Catvas Papan Cakaran Ucing dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li