The Magic Ship Of The Orient Video Multimedia by Liang Wu

The Magic Ship Of The Orient Video Multimedia by Liang Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Seni Pagelaran Competition Category.

BeusiSeni Pagelaran· 2024

The Magic Ship Of The Orient Video Multimedia

by Liang Wu

Client: College of Fashion and Design,Donghua University

A' Design Award Beusi Winner in Seni Pagelaran Category

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Verified Award Winner
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Colors

The Design

About The Magic Ship Of The Orient Video Multimedia

Karya ieu ngawangun adegan panggung kalayan unsur budaya Wétan, ngagabungkeun kipas lipet Cina, pipa, jeung mesin jadi hiji pesawat angkasa nu ageung. Video ieu ngagunakeun animasi 3D, AIGC, sarta téknologi 3D mata talanjang pikeun ngamungkinkeun panongton ngarasakeun perjalanan waktu, midangkeun pamandangan alam, phoenix, taman Cina, Shikumen, jeung Shanghai. Dina latar tukang fashion show, desainer ngagunakeun animasi raksasa hasil AI pikeun nyaimbangkeun leuwih ti 60 model, nyerminkeun unsur desain busana. Karya ieu ngahijikeun unsur virtual jeung nyata pikeun ngalengkepan fashion show.

The Recognition

About the A' Design Award Beusi

The Magic Ship Of The Orient Video Multimedia mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. The Magic Ship Of The Orient Video Multimedia diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. The Magic Ship Of The Orient Video Multimedia dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensions & Packaging: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Tags: Fashion show, Stage multimedia, AIGC, Digital art
Production Technology: Three-Dimensional Animation and AIGC
Design Challenge: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Research: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiration: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Project Duration: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Operation Flow: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patents: none
Team Members: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Image Credits: none