Zoom Katalog Paméran by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Citak Competition Category.

PerakCitak· 2025

Zoom Katalog Paméran

by Zoltan Berta

A' Design Award Perak Winner in Citak Category

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Verified Award Winner

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Colors

The Design

About Zoom Katalog Paméran

Paméran Zoom (Museum of Ethnography, Budapest) ngagunakeun pendekatan teu konvensional kana koléksi musium. Struktur eusina dibentuk ku parobahan sudut pandang anu nampilkeun objék jeung massa objék tina sudut anu anyar. Katalog ieu nyobian ngenalkeun pendekatan ieu ngaliwatan solusi grafis jeung téhnik penjilidan-percetakan anu béda-béda. Tulang tonggong jero buku ngagaduhan pola unik anu dihasilkeun pikeun tiap éksemplar anu mangrupa reinterpretasi tina motif sulaman has seni rakyat Hungaria. Paméran ieu dirarancang ku art1st Design Studio, kalayan desainer utama Daniel Taraczky.

The Recognition

About the A' Design Award Perak

Zoom Katalog Paméran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Zoom Katalog Paméran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zoom Katalog Paméran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta