Hocking Hills Desain Wéb by Cansu Dagbagli Ferreira

Hocking Hills Desain Wéb by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Antarmuka Competition Category.

PerungguAntarmuka· 2025

Hocking Hills Desain Wéb

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Perunggu Winner in Antarmuka Category

33,373

Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Desain Wéb

Rarancang ulang Hockinghills.com ngenalkeun platform booking modern jeung efisien pikeun nginep di alam jeung kagiatan outdoor. Ngutamakeun kajelasan jeung kamudahan pamakéan, desain anyar ieu nganggo pendekatan minimalis anu nyorot kaéndahan alam Hocking Hills. Antarmuka pamaké anu leuwih hadé, navigasi anu dioptimalkeun, jeung leuwih ti 100 ikon custom ningkatkeun aksésibilitas jeung fungsionalitas. Hasilna nyaéta pangalaman digital anu padu jeung narik anu nyederhanakeun perencanaan perjalanan bari tetep satia kana dedikasi merek kana alam, komunitas, jeung éksplorasi anu lancar.

The Recognition

About the A' Design Award Perunggu

Hocking Hills Desain Wéb mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hocking Hills Desain Wéb diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hocking Hills Desain Wéb minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.