Cheetos Cheesy Verse 2024 Desain Paméran Imersif by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Desain Paméran Imersif by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Beusi in Interior Competition Category.

BeusiInterior· 2025

Cheetos Cheesy Verse 2024 Desain Paméran Imersif

by PepsiCo Design and Innovation

A' Design Award Beusi Winner in Interior Category

18,344

Verified Award Winner

Verify Award Status for #169566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cheetos Cheesy Verse 2024 Desain Paméran Imersif

Cheetos Cheesy Verse 2024 nyaéta pangalaman paméran imersif anu dijieun di Mexico City. Édisi katilu proyék ieu dibuka dina bulan Juli 2024 sarta dipidangkeun ku karakter merek Chester Cheetah. Desain ieu ngondang para pangunjung pikeun ngajajah sapuluh pangalaman anu misah, masing-masing dihubungkeun kana jajanan Cheetos anu béda, kaasup Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs sareng Popcorn. Unggal rohangan gaduh téma sareng karakterna sorangan. Hiburan, fashion, sareng kadaharan mangrupikeun tilu téma sentral tina sakabéh desain ieu.

The Recognition

About the A' Design Award Beusi

Cheetos Cheesy Verse 2024 Desain Paméran Imersif mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Cheetos Cheesy Verse 2024 Desain Paméran Imersif diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Cheetos Cheesy Verse 2024 Desain Paméran Imersif dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration: Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Read the Press Release