Emas Pariwara · 2025
Pepsi Smart Can Kaléng Inuman Interaktif
by PepsiCo Design and Innovation
- A' Design Award Emas 2025 in Pariwara
- Estimated Number of Design Views: 48,952
- Verification code FBC1D78C6E · Verify this award
Colors
About Pepsi Smart Can Kaléng Inuman Interaktif
Pepsi Smart Can nyaéta kaléng inuman interaktif anu ogé fungsina salaku platform digital. Kaléng ieu ngahubungkeun jalma-jalma kana kontén ngaliwatan portal digital, nawarkeun pangalaman anu salawasna aktif tibatan promosi anu ngan sakeudeung. Pepsi Smart Can diciptakeun pikeun nandaan peluncuran desain ulang merek Pepsi sacara global. Platform ieu ngabagikeun kontén dumasar kana minat pribadi saperti musik, olahraga, kadaharan, jeung fésyen. Kréator lokal bisa mantuan ngawangun kontén anu patali jeung Pepsi pikeun komunitasna séwang-séwangan. Tujuanana nyaéta ngarojong dongéng interaktif anu lumangsung leuwih lila ti hiji kampanye wungkul.
About the A' Design Award Emas
Pepsi Smart Can Kaléng Inuman Interaktif mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Pepsi Smart Can Kaléng Inuman Interaktif diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi Smart Can Kaléng Inuman Interaktif nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Press Kit
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
