Ghaffari Booth Paméran by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Paméran Dagang Competition Category.
PerakPaméran Dagang· 2025
Ghaffari Booth Paméran
Client: Ghaffari Chemical Industries Corp.
A' Design Award Perak Winner in Paméran Dagang Category
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About Ghaffari Booth Paméran
Ghaffari nyaéta booth paméran anu dirarancang pikeun hiji pausahaan industri kimia. Booth ieu ngawengku 400 méter pasagi di Hall 6 Puseur Paméran Internasional Teheran. Hiji témbok televisi anu gedé ditempatkeun sapanjang sumbu utama lokasi sarta midangkeun rupa-rupa eusi merek. Layarna diasupkeun ka jero, anu ngahartikeun deui wates antara booth jeung koridor umum sarta ngawangun wewengkon transisi siga panggung. Bagian sésana tina sumbu éta dipaké minangka lawang utama. Booth ieu ogé ngabogaan rohangan studio pikeun démonstrasi produk, wewengkon wawancara jeung tempat fotografi.
The Recognition
About the A' Design Award Perak
Ghaffari Booth Paméran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Ghaffari Booth Paméran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Ghaffari Booth Paméran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Dimensions & Packaging
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Tags
- Ghaffari, Exhibition, Design, Architecture
- Production Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Design Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Research
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Project Duration
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Operation Flow
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Patents
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- Image Credits
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