Squirll Aplikasi Kauangan Pribadi by Maria Borysova

Squirll Aplikasi Kauangan Pribadi by Maria Borysova is a highly esteemed winner of the very prestigious 2026 A' Design Award Beusi in Produk Digital Competition Category.

BeusiProduk Digital· 2026

Squirll Aplikasi Kauangan Pribadi

by Maria Borysova

Client: Maria Borysova

A' Design Award Beusi Winner in Produk Digital Category

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Verified Award Winner

Verify Award Status for #174220

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Colors

The Design

About Squirll Aplikasi Kauangan Pribadi

Squirll nyaéta aplikasi kauangan pribadi anu dirancang pikeun dipaké dina mobile jeung web. Squirll ngamungkinkeun para pamaké pikeun ngalacak pangaluaran, netepkeun tujuan, sarta nuturkeun kamajuan maranéhanana nuju target finansial. Struk balanja dicatet ku kaméra atawa ku éntri manual, jeung téknologi pangenal gambar ngarobah struk citak jadi catetan digital kalayan kategorisasi otomatis. Pamrosésan basa alami ngarojong chatbot anu ngajawab patarosan ngeunaan pangaluaran dina basa sapopoé sarta nyorot tren jeung kasempetan pikeun ngirit. Antarbeungeutna ngagunakeun téma poék minimalis kalayan grafik kontras luhur.

The Recognition

About the A' Design Award Beusi

Squirll Aplikasi Kauangan Pribadi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Squirll Aplikasi Kauangan Pribadi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Squirll Aplikasi Kauangan Pribadi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Application that allows users to track their spending, set smart goals, optimise their spending using AI powered chatbot. Users can surface the insights related to their spending patterns, smart saving opportunities and see how they progress towards their targets. Receipt tracking allows users to see spending on category and item levels, allowing granular analytics and personalised offerings.
Dimensions & Packaging: A mobile and web application were designed and developed for this project to cater to the needs of different user groups, ensuring accessibility, intuitive navigation, and seamless performance across platforms.
Tags: Product Design, Digital Design, Mobile Application, Web Application, Finance, AI
Production Technology: The app uses the leading AI technologies such as image recognition and natural language processing. Image recognition enables accurate receipt scanning and automatic categorization of expenses, reducing manual input and improving data accuracy. Natural language processing powers the interactive assistant, allowing users to ask questions about their spending, receive personalized insights, and set financial goals using everyday language.
Design Challenge: The challenge was to design an experience that empowers users to quickly analyze spending and make optimal financial decisions using AI. We addressed this by introducing smart summaries, clean visualizations, and a conversational chatbot that simplifies complex data.

This integrated AI assistant serves as both a guide and a dynamic reporting tool, monitoring spending to highlight unusual activity and savings opportunities in real time. By translating technical analysis into actionable, plain language insights, the chatbot reduces the mental burden of money management and supports more informed decision making.
Research: We conducted research to address the stress and confusion many adults face in everyday money management. Through interviews, market research, and usability tests, we uncovered key challenges like information overload, inconsistent saving habits, and emotional fatigue around finances. Insights revealed a strong need for intuitive, personalized tools that ease decision making and build confidence over time. These findings shaped Squirll’s conversational design, smart nudges, and emotionally aware feedback.
Inspiration: This design was inspired by premium applications that prioritize both elegance and functionality combining a sleek, minimal dark theme with intuitive navigation. Every detail, from the high-contrast charts to the contextual AI chatbot responses, is crafted to make financial management not just smarter, but genuinely enjoyable. The dark theme makes the interface feel sleek while helping key numbers and charts stand out.
Project Duration: The project was designed in London and went live in 2025.
Operation Flow: Users log their receipts using camera or manual entry, the system analyzes and transforms print receipts into digital. Using AI, the system provides insights about trends and spending patterns for the individual user, highlighting potential tax refunds, expiring warranties, and opportunities to optimize future purchases.
Team Members: Designer: Maria Borysova